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“Conducting a Usability Evaluation” – Patrick Jordan
After having listed various evaluation methods, Jordan provides a guideline for choosing the most appropriate method(s) depending on the level at which a prototype is developed and shows an example of how such testing might be conducted.
The Simplicity Shift – Scott Jenson
Scott Jenson defines 'feature blindness' as users being blinded by a feature list. He identifies the bottom-up approach of creating a user persona and a task scenario as more efficient than the top-down approach, in terms of organizing a commonsensical hierarchy of a product's features. The ideal visualization would be to 'tame' the feature list and prioritize features in accordance to a set of usage requirements and subsequent usage frequency.
“An Interview with Don Norman.” – Howard Rheingold
Norman stressed the importance of understanding the logic behind the act of designing, which includes considerations for the human factor. In this interview he sets ground rules for 'good design' and focuses on the idea that design should be inherently 'humane'; which is to say that technological tools need to be thought of with a user-centered approach. "Cultivate Sensitivity to Design" explains how experimenting (observing, testing, etc.) helps designers reach a place of "empathy" for the user and simplifies complex products or systems in accordance to audience feedback.
How to Plan, Design, and Conduct Effective Tests – Jeffrey Rubin & Dana Chisnell
Testing has two main objectives: on the marketing level, it aims at improving sales; on a user-centered level, it aims at minimizing user frustrations and maximizing a product's usability. As the authors point out, testing goals inform the design of a product; those work in terms of the usefulness or relevance, learnability, efficiency, effectiveness, and satisfaction factors.
Designer/Artist + Co-Creation
With the advent of new technologies and the rapid dissemination and accessibility of information, artists and designers develop increasingly sophisticated ways of thinking about the world in visual forms and of approaching open-ended questions or specific problems in new and exciting ways. It seems that design and art now represent blurred categorizations: artists and designers grow more apt at interchanging roles and are increasingly willing to collaborate and co-create.
Sketching User Experiences (2)- Bill Buxton
Bill Buxton defines "best practices" in designing for user experiences as a combination of both methods and skills relating to ideation: sketching, testing and problem-solving.