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“An Interview with Don Norman.” – Howard Rheingold
Norman stressed the importance of understanding the logic behind the act of designing, which includes considerations for the human factor. In this interview he sets ground rules for 'good design' and focuses on the idea that design should be inherently 'humane'; which is to say that technological tools need to be thought of with a user-centered approach. "Cultivate Sensitivity to Design" explains how experimenting (observing, testing, etc.) helps designers reach a place of "empathy" for the user and simplifies complex products or systems in accordance to audience feedback.
How to Plan, Design, and Conduct Effective Tests – Jeffrey Rubin & Dana Chisnell
Testing has two main objectives: on the marketing level, it aims at improving sales; on a user-centered level, it aims at minimizing user frustrations and maximizing a product's usability. As the authors point out, testing goals inform the design of a product; those work in terms of the usefulness or relevance, learnability, efficiency, effectiveness, and satisfaction factors.
The Value Impact of Service Partnerships
In a world where almost everything is digitized, services can now be understood as concepts with infinite potential to grow and transform. What was once unimaginable now lies within the expected.
The delightful ‘Of course!’ moment often reveals itself through these service combinations, giving new meaning to the services that we use.
The decentralized mindset
Decentralized Computing emerges from the understanding of self-organizing systems in nature. This model, by its implicit plurality and distributed scope, makes use of the behavioral patterns and systemic structures of micro-world organisms to facilitate communication between objects (hardware) and non-objects (software). It allows individual devices to communicate as a unified whole. For Mitchel Resnick (1994) decentralization is crucial to redrafting our images of ourselves and the larger social and environmental system we live in.