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The Simplicity Shift – Scott Jenson
Scott Jenson defines 'feature blindness' as users being blinded by a feature list. He identifies the bottom-up approach of creating a user persona and a task scenario as more efficient than the top-down approach, in terms of organizing a commonsensical hierarchy of a product's features. The ideal visualization would be to 'tame' the feature list and prioritize features in accordance to a set of usage requirements and subsequent usage frequency.
“Conducting a Usability Evaluation” – Patrick Jordan
After having listed various evaluation methods, Jordan provides a guideline for choosing the most appropriate method(s) depending on the level at which a prototype is developed and shows an example of how such testing might be conducted.
How to Plan, Design, and Conduct Effective Tests – Jeffrey Rubin & Dana Chisnell
Testing has two main objectives: on the marketing level, it aims at improving sales; on a user-centered level, it aims at minimizing user frustrations and maximizing a product's usability. As the authors point out, testing goals inform the design of a product; those work in terms of the usefulness or relevance, learnability, efficiency, effectiveness, and satisfaction factors.
“Recruiting Participants” – Dumas & Redish
Dumas & Redish lay-out the steps and tactics for recruiting participants; those include: Finding Appropriate Participants, Reaching and Screening Potential Participants, Deciding Who Should Recruit Participants, Knowing What to Say When You are Recruiting, Arranging for Payment or Other Incentives, and Having a Back-up -- But Not Double Booking