Research in Design Practice

Shaping Future Interactions: AI, Ethics, and Robo-Utopia

There is no more significant time to be a designer than the present and no greater reward than creating something new and contributing to the betterment of others, but this also comes with a huge responsibility. As new and emerging technologies evolve at an unprecedented pace, we must ask ourselves: if this pace continues to accelerate, what challenges will we face?

The Value Impact of Service Partnerships

In a world where almost everything is digitized, services can now be understood as concepts with infinite potential to grow and transform. What was once unimaginable now lies within the expected.

The delightful ‘Of course!’ moment often reveals itself through these service combinations, giving new meaning to the services that we use.

On UX Debt

According to Aarron Walter's "Hierarchy of User Needs," which follows Maslow's framework of Hierarchy of (Human) Needs, the functional measure lives at the lowest level of the quality axis and supports the increasingly qualitative measures: reliable, usable, and pleasurable; the latter sitting at the top of the pyramid denoting the ideal, target or "peak" experience.

Frog’s Research Learning Spiral (How the Why of data wins over the What)

As clients are becoming increasingly aware of ethnographic-ish research being an essential and integral part of the design process for a high quality user experience offer, it is important for us (designers) to learn an appropriate format for approaching and customizing research on a project basis.

Ethnography in Design Practice

Ethnographic research is important when interaction designers start raising questions about the core values and place that technological tools have in people's everyday practices. The methods used for understanding user behavioral patterns and cultural realities focus on interaction as inseparable from the environment in which it occurs. Rather than analyzing separate data points, ethnography restores actions within their contextual settings and examines behavior as part of a holistic system in which people, things, and the environment affect each other and intertwine with one another.