Design for Behavior - Nour Diab Yunes

The Value Impact of Service Partnerships

In a world where almost everything is digitized, services can now be understood as concepts with infinite potential to grow and transform. What was once unimaginable now lies within the expected.

The delightful ‘Of course!’ moment often reveals itself through these service combinations, giving new meaning to the services that we use.

Designing for Perceptual Differentiation

The contextual scale of information matters; that is, to design at the human scale with considerations for accessibility, readability, and reachability, that correspond to user-centric demographic and psychographic requirements. To design for user-centric perceptual processing is to coherently integrate a belief system. Whitehouse explains how belief may contribute to the ways in which information is assimilated and interpreted, thus affecting the understanding of what one sees.