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How to Plan, Design, and Conduct Effective Tests – Jeffrey Rubin & Dana Chisnell
Testing has two main objectives: on the marketing level, it aims at improving sales; on a user-centered level, it aims at minimizing user frustrations and maximizing a product's usability. As the authors point out, testing goals inform the design of a product; those work in terms of the usefulness or relevance, learnability, efficiency, effectiveness, and satisfaction factors.
‘The Changing Sites of Value’
As part of The Internet as Playground and Factory, a conference series on the politics of digital media organised by Eugene Lang College The New School for Liberal Arts, Patricia Ticineto Clough, Orit Halpern, and Melissa Gregg introduced their individual areas of research and idiosyncratic takes on the notion of 'affect' and its evolution in meaning today as a result of technological progress.
Golan Levin
As a quest for expanding the vocabulary of social practices and of the object-subject relationship, emotional technology (smart, intelligent) simulates human behaviour and creative energy. It revisits the environment anew for new types of interactions and explorations.
Golan Levin is a software artist who creates screens and robotic objects that study sound, speech, movement, and gaze.
“Recruiting Participants” – Dumas & Redish
Dumas & Redish lay-out the steps and tactics for recruiting participants; those include: Finding Appropriate Participants, Reaching and Screening Potential Participants, Deciding Who Should Recruit Participants, Knowing What to Say When You are Recruiting, Arranging for Payment or Other Incentives, and Having a Back-up -- But Not Double Booking
Armando Guiller
Armando Guiller is a mechanical engineer by training, and a growing artist by passion, and has won numerous honorary awards. His sculptural work has the ability to communicate with scientists, engineers and artists, as it involves craft, mathematical precision, and highly conceptual and philosophical investigations into spatial and perspectival associations. He uses both industrial (metal) and natural (wood) materials, which he treats himself with heavy machinery.